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MySeniorCare Corporate

Americare & MySeniorCare Announce Strategic Marketing Partnership

FARMINGTON HILLS, Mich. (January 25, 2010) – AmeriCare, a trusted brand in home care and MySeniorCare, the nation’s leading online resource for connecting families with prescreened and customer-rated senior care providers, today announced a strategic partnership.  Through the relationship, MySeniorCare will connect AmeriCare franchisees with a targeted audience of families actively seeking reliable home care services for their loved ones. AmeriCare franchisees will also gain access to MySeniorCare’s sales automation platform.

MySeniorCare creates connections between families and its prescreened member providers by matching the online service requests of families to the specific profiles of its member providers. Upon acceptance into the MySeniorCare network, member providers begin receiving targeted customer inquiries in their chosen geographic coverage area. Unlike traditional marketing such as the yellow pages, MySeniorCare members can target specific types of care to be provided in exactly the regional territory they service.

“We found that MSC’s philosophy of a one-to-one match between their members and a home care provider resulted in a truly positive experience for our customers as well our company-- more than 15% of families who we connect with through MySeniorCare become new customers,” said Doug Lueder, Corporate Franchise Trainer and Area Developer of AmeriCare.

“As a trusted brand in quality home care, AmeriCare is a perfect fit for our members seeking home care services,” said Marc Worrel, Director of Business Development of MySeniorCare. “We’re pleased to see that AmeriCare’s marketing success aligns with the positive feedback we’re getting from the members we connect to them. Together, we’re looking to build on this success by expanding with the complete AmeriCare franchise network.”

The partnership will provide AmeriCare franchisees with lifetime membership and discounts in the MySeniorCare network. AmeriCare franchisees can enroll in the MySeniorCare program by visiting or calling Josh Mardigian at 1-888-959-5948.

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