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MySeniorCare Corporate

Griswold Special Care Announces MySeniorCare As Approved Vendor

FARMINGTON HILLS, Mich. (November 2, 2010) -- MySeniorCare, a leading online resource connecting families with prescreened senior care providers, today announced it has joined forces with Griswold Special Care, the nation’s leading senior care franchise specializing in non-medical and personal care and companionship for seniors, as an approved vendor.

Through the partnership, MySeniorCare will drive highly qualified inquiries to more than 100 Griswold Special Care franchises nationwide by connecting them with an audience of families actively seeking home care services for their loved ones.  All Griswold Special Care franchisees will be profiled as MySeniorCare-confirmed listings, a credentialing program that includes validation of background, insurance and licensing information.

MySeniorCare allows families to search, review and connect with more than 40,000 prescreened member providers in the home care and senior housing industries through a directory-decision tool.  Families are able to search by geography, specific type of care required, and payment method to engage with providers based on their specific needs.  The directory also features comparison tools, enabling users to further examine senior care providers and read reviews from families, agencies and medical professionals.  Families can find the directory on MySeniorCare’s website and through its affiliate partners, including insurance companies, pharmacies, associations, media publishers and web search.

“An increasing number of families are using the Internet to make informed decisions about senior care for their loved ones,” said Caren Glatcz, Director of Marketing & Communications at Griswold Special Care.  “It is critical to our success that we utilize this channel to establish credibility and exposure in the home care market.  MySeniorCare has a proven track record of success in attracting and driving actively interested families seeking home care, thereby empowering our franchisees to grow their businesses by increasing exposure to a highly targeted audience while mitigating financial risk.”

“Our diligence revealed the Griswold Special Care organization is built on high standards and practices that are well qualified to service our users,” said Marc Worrel, Director of Business Development at MySeniorCare. “We’re pleased to welcome Griswold Special Care into our community of reputable home care providers, and we look forward to the increased feedback from our users regarding their care outcomes.”

The partnership will provide Griswold Special Care franchisees with lifetime membership and discounts in the MySeniorCare network. Griswold Special Care franchisees can receive more information and enroll by visiting this link or by calling Josh Mardigian, Senior Account Manager, 949-287-4409.

About Griswold Special Care
Griswold Special Care is the world's oldest, multinational non-medical home care company with more than 200 years of combined industry experience on its staff. This franchised, non-medical home care company refers caregivers who provide in-home care services including personal care, homemaking, companionship, incidental transportation and other services to older adults and people recovering from illness and/or surgery.  Griswold Special Care has more than 100 offices in the U.S., South Korea and Mexico.

About MySeniorCare
Since 2008, MySeniorCare (www.myseniorcare.com) has been a leading online resource connecting thousands of families with a nationwide network of more than 40,000 pre-screened, qualified senior care providers. From care assessment and provider comparisons, to financial calculators and an advisory board of industry professionals, MySeniorCare enables families who need senior care with a variety of decision tools that lead to better patient outcomes. For more information, please visit www.myseniorcare.com.

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