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MySeniorCare Corporate

Home Helpers Announces MySeniorCare as Approved Vendor

FARMINGTON HILLS, Mich. (September 1, 2010) - MySeniorCare (, a leading online resource connecting families with prescreened senior care providers, recently announced it has joined forces with Home Helpers, the nation’s leading senior care franchise specializing in non-medical and personal care and companionship for seniors,  as an approved vendor.

Through this business relationship, MySeniorCare will drive highly qualified leads to more than 200 Home Helpers franchises nationwide by connecting them with an audience of families actively seeking home care services for their loved ones.  All Home Helper franchisees will be profiled as MySeniorCare-confirmed listings, a credentialing program that includes validation of background, insurance and licensing information.

MySeniorCare allows families to search, review and connect with more than 10,000 prescreened member providers in the home care, senior housing, and hospice industries through a directory-decision tool.  Families are able to search by geography, specific type of care required, and payment method to engage with providers based on their specific needs.  The directory also features comparison tools, enabling users to further examine senior care providers and read reviews from families, agencies and medical professionals. Families can find the directory on MySeniorCare’s website and through its affiliate partners, including insurance companies, pharmacies, associations, media publishers and web search.

“An increasing number of families are using the Internet to make informed decisions about senior care for their loved ones,” said Emma Dickison, president of Home Helpers, Caring Hearts and Direct Link. “It is critical to our success that we utilize this channel to establish credibility and exposure in the home care market. MySeniorCare has a proven track record of success in attracting and driving actively interested families seeking home care, thereby empowering our franchisees to grow their businesses by increasing exposure to a highly targeted audience while mitigating financial risk.”

“Our diligence revealed the Home Helpers organization is built on high standards and practices that are well qualified to service our users,” said Marc Worrel, Director of Business Development at MySeniorCare. “We’re pleased to welcome Home Helpers into our community of reputable home care providers, and we look forward to the increased feedback from our users regarding their care outcomes.”

The partnership will provide Home Helpers franchisees with lifetime membership and discounts in the MySeniorCare network. Home Helpers franchisees can receive more information and enroll by visiting or by calling Teasley Ruback, Senior Account Manager, 720-536-5996.

About Home Helpers

Founded in 1997, Cincinnati-based Home Helpers is the nation’s leading senior care franchise specializing in non-medical and personal care and companionship for seniors, new mothers, those recovering from illness or injury and individuals facing lifelong challenges. Home Helpers currently has a presence in more than 500 communities across North America and is seeking qualified franchise candidates in strategic communities throughout the country. Home Helpers was recently ranked the #1 Senior Care Franchise and “Best of the Best” by Entrepreneur magazine for the fifth straight year and continues to lead the way in the senior care industry. Home Helpers is affiliated with Direct Link® Help At The Touch Of A Button, a 24-hour personal emergency response system that enables seniors to feel safer and live independently at home for longer than might otherwise be possible. Home Helpers does not discriminate against anyone on the basis of religion, race, sex, color, national origin, ethnicity, disability, age or sexual preference in connection with employment or acceptance, treatment, or participation in its programs, services and activities. For more information on Home Helpers and franchising opportunities, visit the company’s Web site at

About MySeniorCare

Since 2008, MySeniorCare ( has been a leading online resource connecting thousands of families with a nationwide network of more than 10,000 pre-screened, qualified senior care providers. From care assessment and provider comparisons, to financial calculators and an advisory board of industry professionals, MySeniorCare enables families who need senior care with a variety of decision tools that lead to better patient outcomes. For more information, please visit

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